With only a few days left until the Super Bowl, it was only a matter of time before one company would drop a “Hotline Bling”-ifified commercial. And so here it is: T-Mobile released its Super Bowl ad starring Drake and the most meme-ified song of 2015 Tuesday.
The clip features the Toronto rapper filming the “Hotline Bling” music video (yes, in that turtleneck) and begins with the line, “You used to call me on my cell phone.” Lawyers representing other carriers then stop the shoot and ask for “changes.” Cue the T-Mobile advertisement.
The telecom provider premiered the ad in a release, which also teased a “social media event” to take place Wednesday.
Super Bowl 50 airs Sunday at 6:30 p.m. ET on CBS.