Seal’s “Kiss From a Rose” gets an update in a new Super Bowl 50 ad from the NFL, where the musician belts the 1995 hit with the help of multiple Super Bowl babies — a.k.a. people who might have been conceived the evening of a Super Bowl game.
The spot opens with title cards that say, “Data suggests nine months after a Super Bowl victory, winning cities see a rise in births. They’re called Super Bowl Babies.” It goes on to show kids born as recently as 2008 — the year the New York Giants won — to adults born to Packers fans in 1967, the year the Super Bowl made its debut.
Watch a bunch of kids and adults sing about their conception (sample lyric: “Mom and Dad looked at each other, one thing led to another that night”) with Seal’s help above. The Super Bowl airs Sunday on CBS.