Spotify launching video content in next two weeks
Spotify will launch video content on its mobile apps in the coming weeks, a representative for the streaming service confirms to EW. Spotify plans to introduce the new feature on its Android app this week and on its iOS app next week.
The move comes months after Spotify announced at a May event that it was expanding into the video sphere. At the time, Broad City‘s Abbi Jacobsen and Ilana Glazer previewed exclusive content expected to feature contributions from Comedy Central, ESPN, Condé Nast, TED, Slate, and more.
Shiva Rajaraman, Spotify’s vice president of product, told The Wall Street Journal that the company has been testing video capabilities with less than 10 percent of users in its launch markets. According to the report, Spotify has found that contextually relevant videos have been most successful among its existing users.
Beyond video, Spotify introduced major new features in 2015 including its “Discover Weekly” and “Concerts” tabs.