'Right now there isn't one Latino that can greenlight a movie,' actress says
Credit: Jeffrey Mayer/WireImage

Gina Rodriguez is taking on Hollywood’s lack of diversity one Monday at a time.

The Jane the Virgin star today announced #MovementMondays, a social media campaign to promote Latinos on screen by highlighting the work of one Latino actor a week, and by encouraging Latino audiences to support films and TV shows that reflect them.

Rodriguez kicked off the movement with a shout-out to Oscar Isaac, praising the Guatemalan-American actor’s “Oscar-worthy performance” in Ex Machina. (Isaac’s other recent credits include Star Wars: The Force Awakens and HBO’s Show Me a Hero.)

“With all this Oscar talk and lack of diversity, I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen,” Rodriguez wrote on several social media platforms. “There are 55 million Latinos in this country, and although we all come from various backgrounds, our unity can make a movie explode at the box office or a TV show [soar] to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos in blockbuster films, as leads in TV shows, etc.”

She continued, “Right now there isn’t one Latino that can greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don’t believe we can make their money back. … Let’s start making noise with where it matters most, where we put our dollars.”

In a follow-up tweet, Rodriguez also teased next week’s pick:

Here’s Rodriguez’s original post: