Zelda Williams directed the clip.
“‘Save My Soul’ is Jo’s very real, very honest ode to addiction, and in her exposing her truth, I wanted to give others the opportunity to do the same,” Williams, who made her directorial debut with this video, wrote on Tumblr. The video features Williams’ and JoJo’s “wonderful band of misfit friends” expressing themselves on a yellow leather couch, where JoJo eventually finds herself between shots of singing passionately in the open landscapes of Joshua Tree.
On Instagram, JoJo explained that they shot the video “about a month before [her] father lost his decades long battle with addiction” in November. “His death honestly felt like it came out of nowhere… and yet I had been mourning him for years… if that makes any sense,” she wrote. “I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak.”
JoJo released the video on what would have been her father’s 61st birthday, and she dedicated the video to him on social media. “This song, which had always been personal to me, takes on [an] even deeper meaning now.’I try to run but it hurts every time I try… Lord I try and I can’t say no.’ Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug,” she wrote.
Watch the video above, and see both JoJo and Williams’ Instagram posts below.