Netflix's biggest movie launch ever is Adam Sandler's slammed Western
Netflix is notoriously quiet about its streaming numbers. How popular is Daredevil? Or House of Cards? Or Narcos? Nobody outside Netflix really knows for sure as the company refuses to release its internal data.
Yet chief content officer Ted Sarandos gave reporters a rather fascinating peek down its analytics rabbit hole at the Consumer Electronics Show in Las Vegas on Wednesday after being asked about the company’s movie production efforts. It turns out the company’s most-watched movie opening ever is … The Ridiculous 6 — Adam Sandler’s wacky Western. Netflix defines a movie opening as the first 30 days of release, and we’re told that numbers include the service’s original film division as well as licensed movie titles, like Pirates of the Caribbean or the Hunger Games franchise.
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“The Ridiculous 6, by way of example, in the first 30 days on Netflix it’s been the most-watched movie in the history of Netflix,” Sarandos told reporters, a claim Netflix confirmed to EW. “It’s also enjoyed a spot at No. 1 in every territory we operate in, and in many of them it’s still No. 1.”
To say the movie earned rather dreadful reviews is a bit of an understatement. The movie has a zero percent rating on Rotten Tomatoes with slams like it’s “everything wrong with Hollywood for the past two decades” and “the worst thing to happen to Netflix since its self-inflicted Qwikster fiasco back in 2011, a two-hours-too-long cesspool of gross-out gags and casual bigotry.”
Maybe we’re all better off not knowing Netflix’s secret numbers after all?