The marketing billboard for a new TV show had some unexpected — or perhaps totally expected — consequences after Fox was told to remove several ads promoting its upcoming comedy series Cooper Barrett’s Guide to Surviving Life.
The issue with the graffiti-style ads, an example above, is pretty self-explanatory.
Fox was asked to take down some of these “lightswitch penis” ads after people complained, most notably at the downtown L.A. Live entertainment complex, sources say. In addition, Cooper Barrett billboards were also taken down or replaced in Houston, Minneapolis and Atlanta.
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Perhaps the best part about all this is the last time Fox caused some controversy with an ad campaign was last year and that billboard was also penis-focused — for Backstrom, which carried the tagline, “Brilliant detective, total dick.”
Cooper Barrett stars Jack Cutmore-Scott (Kingsman: The Secret Service) as a recent college grad working on trying to get life together (trailer). The series debuts Jan. 3 on Fox.
The network had no comment. After all, when it comes to generating buzz for a new TV show, size does matter.