Credit: CBS This Morning

Jimmy Iovine, head of Apple’s streaming music service, has apologized after comments he made in a TV interview were criticized as sexist. “I could have chosen my words better,” the Apple Music honcho said in a statement.

The Interscope Records cofounder joined Mary J. Blige Thursday on CBS This Morning to promote a new Apple Music ad starring Blige, Kerry Washington, and Taraji P. Henson. (Watch it below.)

In the interview, Iovine said the streaming service aims to help women find music. “I’ve always known that women find it very difficult at times — some women — to find music,” he said. “And this helps makes it easier with playlists that are curated by real people.”

He also described the concept behind the commercial: “I just thought of a problem, you know, girls sitting around talking about boys, right, or complaining about boys when they’re heartbroken or whatever. They need music for that, right? So it’s hard to find the right music. Not everyone has the right list or knows a DJ or something.“

His comments were criticized online as tone deaf and sexist. CBS This Morning co-host Gayle King, however, defended Iovine’s remarks and said they were not taken in full context:

In the wake of the uproar, Iovine issued an apology late Thursday: “We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”