Adele: 25 won't stream
Adele’s 25 is due out Friday, but fans who had hoped to stream the album on services like Spotify and Apple Music may be out of luck. According to the New York Times, 25 will not be available on streaming platforms.
A Spotify spokesperson confirmed that 25 will not be on Spotify when it’s released Friday. “We love and respect Adele, as do her 24 million fans on Spotify,” the spokesperson tells EW. “We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon.”
The album will also not be available to stream via Apple Music, though Apple users can purchase 25 on iTunes. “Her soulful new single, ‘Hello, ‘is available to stream on Apple Music along with her entire catalog and her revealing interview with Zane Lowe on Beats 1,” Apple said in a statement to EW.
A rep for Adele declined to comment to EW.
Adele’s 25 is her first album since 2011’s 21 and, along with its lead single “Hello,” has already broken numerous records. “Hello” is the first single to sell more than a million U.S. downloads in a week, and the album has been at the top of the charts since it was available for preorder last month.
“Fans have been anticipating this moment for years, and the buzz is unprecedented,” Target spokesman Lee Henderson said recently. (Target will stock a deluxe edition of the album with three bonus songs.) “We know 25 will be one of the biggest albums this holiday season.”
Billboard reports that Columbia Records, which will release the album in the U.S., is planning on shipping 3.6 million copies of the album, and Sony Music expects first-week sales to be more than 1.5 million. According to reports, digital sales through services like iTunes may come in at 1 million units. If the estimates are correct, Adele could sell 2.5 million copies of 25 in its first week, breaking the record currently held by *NSYNC’s No Strings Attached.
Adele is the most recent artist to shun streaming services. Last year, Taylor Swift pulled her catalog from Spotify and only made her music available on Apple Music after the company announced it would pay artists for streaming, even during free-trial periods. Other artists like Prince and Neil Young have also spoken out about the platforms.