Gwyneth Paltrow
Credit: Frazer Harrison/Getty Images

There’s no stopping Goop: Gwyneth Paltrow and her lifestyle site,, are getting their own imprint, Goop Press, at Grand Central Publishing. Goop Press will publish one Goop-branded book per year, as well as three other releases “sourced from Goop editors and its expert contributors,” according to a release.

“With so much incredible content now being produced at on a daily basis, we’re excited to memorialize it for audiences across the world,” Paltrow says in a release.

The imprint’s first book will be Paltrow’s latest cookbook: It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook, slated for publication in April of2 016. (No word yet on whether those “easy” recipes require this super-busy home cook to have a wood-burning pizza oven in their garden.)