The filmmakers of the new documentary The Armor of Light are offering free tickets to members of the National Rifle Association to foster conversation about gun-related violence in the U.S.
Fork Films announced Wednesday that a limited number of passes will be made available to NRA members who register online and visit a participating theater, with locations including Dallas, Tampa, and Denver.
Marking the directorial debut of Abigail Disney (grandniece of Walt Disney), The Armor of Light follows the Rev. Rob Schenck, an Evangelical minister and anti-abortion activist who breaks with orthodoxy by questioning whether being pro-gun is consistent with being pro-life. Along the way, he forms an unlikely alliance with Lucy McBath, the Christian, pro-choice mother of a teenage shooting victim.
“I made The Armor of Light not to continue the same pro/anti-gun debates we’ve been having for years, but to elevate that debate into a dialogue between many different camps,” Disney said in a statement. “A dialogue isn’t possible without all the players at the table, so we’re making these tickets available in the hopes that members of the National Rifle Association will join in this needed conversation.”
In addition to offering free tickets to NRA members, Fork Films’ marketing strategy for Armor has also included megachurch screenings, endorsements from high-profile pastors, and booking the film in markets where Christian-themed films have performed well in the past.
The Amor of Light opens Oct. 30. Watch the trailer above.