Jack Ü, the all-star collaboration between Diplo and Skrillex that resurrected Justin Bieber for “Where Are Ü Now,” debuted a new video for the AlunaGeorge-featuring single “To Ü” on Sunday. Director A.G. Rojas, who has helmed videos ranging from Earl Sweatshirt’s “Earl” to Jack White’s “Sixteen Saltines,” shot the visuals.
“I know it’s supposed to just be a music video,” Rojas says of the clip, which begins with stark text reading “September In Detroit” before following young people around the city. “I know it’s about the fleeting nature of young love or something like that, and I know that you’re not supposed to wax poetic about things like this, and I know you’re supposed to just let it be what it is, but I don’t subscribe to those things because this is what I have given my life to, and I hope you see what I see too.”
AlunaGeorge’s Aluna Francis added that the video captures “the beauty of people just being people” — a stark contrast to the track’s origin story, which Diplo decribed as a last-minute hungover recording session at Glastonbury that Francis “made magic with.”
Check out the video for “To Ü” below.