Because artists lead and hacks ask for a show of hands

By Christopher Rosen
Updated October 22, 2015 at 01:07 PM EDT
Francois Duhamel

As if Kanye West wasn’t going to see a movie about Steve Jobs?

To celebrate wife Kim Kardashian’s birthday on Wednesday, West rented out an entire movie theater to screen Danny Boyle’s Steve Jobs for her. “It’s sooooo good BTW,” Kardashian wrote on Instagram, while also revealing that West had her family and friends dress “as their best pregnant Kim look (fake baby bumps provided on arrival!)” and also served churros as a snack.

West has a long history with Jobs. “I think what Kanye West is going to mean is something similar to what Steve Jobs means. I am undoubtedly, you know, Steve of Internet, downtown, fashion, culture. Period. By a long jump,” West said in a 2013 interview with the New York Times. “I honestly feel that because Steve has passed, you know, it’s like when Biggie passed and Jay Z was allowed to become Jay Z.”

In 2014, West explained the Jobs comparison in an interview with director Steve McQueen. “[I] think that when I compare myself to Steve Jobs, Walt Disney, Howard Hughes, or whoever, it’s because I’m trying to give people a little bit of context to the possibilities that are in front of me, as opposed to putting me in the rap category that the Grammys has put me in,” West said. “In no way do I want to be the next any one of them. But I am the first me. So I only mention those other names to try to give people a little bit of context.”

This year, West said he wanted to be “Steve Jobs of the Gap.”

“When I say Steve Jobs of the Gap, as I talk to the people at the Gap right now, I’m not talking about a capsule. I’m talking about full Hedi Slimane creative control of the Gap is what I would like to do,” West said to Vogue. “And I can say this because it doesn’t conflict with my Adidas contract.”

Steve Jobs is one of the year’s best-reviewed films, and an expected contender across multiple Oscar categories. West, a noted film fan who most recently praised Robert Zemeckis’ The Walk, has not yet offered up his review.