YouTube Red to include exclusive series and movies, plus new YouTube Music app
YouTube is getting into the original content game.
The company has announced that it will be launching YouTube Red, a paid subscription service that allows users to watch videos without ads, save videos offline, and gain access to exclusive content from creators like PewDiePie, the Fine Brothers, Rooster Teeth, and Lilly Singh.
New original movies and series will partner some of YouTube’s biggest stars with traditional filmmakers and television producers, available exclusively to YouTube Red subscribers. Singh, for example, will release a full-length documentary about her recent 26-city global tour, and PewDiePie will partner with the production company behind The Walking Dead for a video game-inspired horror series. The new content will start rolling out early next year.
For non-subscribers, YouTube will continue to function exactly the same. For content creators, who currently make their money from traditional ad-supported videos, they’ll receive a cut of subscription profits based on how much time YouTube Red members spend watching their videos.
YouTube Red, which is set to launch Oct. 28 in the U.S., will cost $9.99 a month and unlock access to the service across all devices, but if a user signs up through the Apple iOS app, the price will be $12.99 a month, reflecting Apple’s in-app tax. YouTube Red also includes a Google Music membership, and Google Music subscribers will automatically gain access to YouTube Red. Users can sign up for a 30-day free trial when YouTube Red launches.
YouTube also announced the launch of the new YouTube Music app, which focuses on music and video discovery, with personalized recommendations. While the app is free, YouTube Red members unlock ad-free streaming, as well as offline and in-background streaming. YouTube Music also allows users to seamlessly toggle between streaming video and audio. A release date for YouTube Music hasn’t been set yet.
Here’s the full list of original series and movies, as well as YouTube’s description for each: