YouTube unveils ad-free subscription service
YouTube Red to include exclusive series and movies, plus new YouTube Music app
YouTube is getting into the original content game.
The company has announced that it will be launching YouTube Red, a paid subscription service that allows users to watch videos without ads, save videos offline, and gain access to exclusive content from creators like PewDiePie, the Fine Brothers, Rooster Teeth, and Lilly Singh.
New original movies and series will partner some of YouTube’s biggest stars with traditional filmmakers and television producers, available exclusively to YouTube Red subscribers. Singh, for example, will release a full-length documentary about her recent 26-city global tour, and PewDiePie will partner with the production company behind The Walking Dead for a video game-inspired horror series. The new content will start rolling out early next year.
For non-subscribers, YouTube will continue to function exactly the same. For content creators, who currently make their money from traditional ad-supported videos, they’ll receive a cut of subscription profits based on how much time YouTube Red members spend watching their videos.
YouTube Red, which is set to launch Oct. 28 in the U.S., will cost $9.99 a month and unlock access to the service across all devices, but if a user signs up through the Apple iOS app, the price will be $12.99 a month, reflecting Apple’s in-app tax. YouTube Red also includes a Google Music membership, and Google Music subscribers will automatically gain access to YouTube Red. Users can sign up for a 30-day free trial when YouTube Red launches.
YouTube also announced the launch of the new YouTube Music app, which focuses on music and video discovery, with personalized recommendations. While the app is free, YouTube Red members unlock ad-free streaming, as well as offline and in-background streaming. YouTube Music also allows users to seamlessly toggle between streaming video and audio. A release date for YouTube Music hasn’t been set yet.
Here’s the full list of original series and movies, as well as YouTube’s description for each:
- Scare PewDiePie: In this reality-adventure series from the creator and executive producers of The Walking Dead at Skybound Entertainment and Maker Studios, experience thrills, chills and laughter asPewDiePie encounters terrifying situations inspired by his favorite video games.
- Sing It!: From Fine Brothers Entertainment and Mandeville Films comes SING IT!, a scripted comedy that lovingly satirizes the reality singing competitions that have become a centerpiece of pop culture.
- Lazer Team: In this feature-length action-comedy from Rooster Teeth and Fullscreen Films, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.
- A Trip to Unicorn Island: From the team at Astronauts Wanted, this feature-length movie gives fans an extraordinary look inside the life and journey of Lilly Singh as she embarks on a challenging 26-city global tour where she has to remember to practice what she preaches: happiness is the only thing worth fighting for.
- Untitled Joey Graceffa project: In this all-new reality adventure series, Joey Graceffa brings together an ensemble of top YouTubers for a murder mystery they’ll never forget. They’ll form alliances to survive, but little do they know that most won’t make it out alive.
- 360 Project from MatPat of Game Theory: YouTube educator and pop culture expert MatPat fromThe Game Theorists invites the audience to come along for the ride in an innovative new series and 360 VR experience. In each episode Matt explores the real-life science behind popular video games by throwing gamers into the high-stakes scenarios they play through every day, from water jetpacks to haunted pizzerias.
- Single by 30: In this romantic drama series from Wong Fu Productions and New Form Digital, two high school best friends make a promise to get married if they’re still single at 30. A decade later, with 30 quickly approaching, their attempt at upholding their vow unfolds in unexpected ways. Starring Harry Shum, Jr. and Kina Grannis.
- Untitled CollegeHumor project: Written by and starring the cast of CollegeHumor, along with special guests, this new anthology series will take a dark and comedic look at the absurdity of Internet culture.
- Fight of the Living Dead: In an unprecedented social experiment reality show from Alpine Labs, Fight of the Living Dead takes popular YouTube talent and traps them in a frighteningly realistic zombie apocalypse. They must use their instincts and gaming skills to survive as they battle the elements for the ultimate prize of survival.
- I Am Tobuscus: From the mind of Toby Turner, this scripted comedy explores the world of a self-involved YouTube creator pursuing bigger stardom. The show features original music, and satirizes the hilarious details of being an eccentric, new-age celebrity.