Usher releases interactive 'Chains' video about police brutality
"While racial injustice keeps killing, society keeps looking away"
Usher is forcing people to confront racial injustice and police brutality with his powerful new release, “Chains,” featuring Nas and Bibi Bourelly.
The song was released on Tidal and is accompanied by “Don’t Look Away,” a video that uses camera-enabled face recognition to track the viewer’s behavior.
In order to listen, users must open the video in Firefox or Chrome and activate their webcam. If a user turns away or switches to a new tab or window, the music stops playing and “Don’t Look Away” appears on the screen. “Chains” plays over images of Trayvon Martin, Rekia Boyd, Sean Bell, and other recent victims of police violence. The images include descriptions of their deaths, all of which end in no one being charged or found guilty.
Usher will perform at the TIDAL X: 1020 benefit concert on Tuesday, Oct. 20.