By Will Robinson
Updated October 16, 2015 at 09:50 PM EDT
Credit: RW/MediaPunch/IPX file

One Direction released “Perfect,” the third track from the band’s upcoming album, Made in the A.M. It’s due Nov. 13. Shortly after, Justin Bieber announced the pre-order for his upcoming album, Purpose. It’s due Nov. 13.

A light read of the situation and parsing of Bieber’s words last week points to being just the latest move in a good-natured competition.

Both took to social media to thank fans for support on their respective end-of-the-week announcements. Which brings us to the following interaction:

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One thing this doesn’t come off as is “beef.” The back-and-forth has been all friendly. Bieber has said he sees it as a marketing ploy by them. “I don’t know if they’re really going on the road much, but we’re talking about them right now, so it gives them some promo, right?” he said. “So that’s probably why they did it … I think it was strategy on their part, because my release date was first.” It doesn’t seem too dissimilar from Kanye West and 50 Cent’s album showdown in 2007.

The 21-year-old released “What Do You Mean?” in August and has since made huge waves, currently sitting at No. 2 on the Billboard Hot 100. Earlier this year, sources told EW it’s “all about the experience of being Justin Bieber.”

As for Made in the A.M., 1D is experimenting with their sound a bit, according to producer Julian Bunetta. “We’re just kind of having fun,” he told EW. “No rules. That’s what it’s been. We just wanted to make an album that had influences of all the previous albums, but then, an evolved version.”