Lil Dicky’s newest music video, “$ave Dat Money,” started as a classic rap video, with sports cars, mansions, and bottle service. But it was made on a cheaper than than dirt cheap budget of $0. He needed a yacht, a trip to Atlanta, and A-list participation. He succeeded — and ended up making money.
How, though? EW is excited to debut a 20-minute behind-the-scenes look at how Lil Dicky pieced everything together. It took every frugal tip and thriftiness for the rapper and the crew to make something for zilch.
The original music video, released Sept. 17, featured some clips of Dicky pounding the pavement to produce his video on less than a dime. Beyond featured artists Fetty Wap and Rich Homie Quan, T-Pain, Sarah Silverman, NBA superstar Kevin Durant, Abbi Jacobson and Ilana Glazer of Broad City, and more appeared and helped in one way or another.
But, once again: How does he end up in the black? Watch the documentary below.
Lil Dicky’s debut album, Professional Rapper was released in July. See the original “$ave Dat Money” below.