Notch a tally mark in TIDAL’s win column: The nascent streaming service announced Wednesday that it will exclusively stream the World Meeting of Families, the massive Catholic gathering that takes place in Philadelphia this weekend and coincides with Pope Francis’ visit to the City of Brotherly Love. Hosted by Mark Wahlberg, the event will feature performances by artists including Aretha Franklin, Andrea Bocelli, and Juanes—and, unlike the “Feeling Myself” music video, it won’t be shrouded behind TIDAL’s paywall.
“We are delighted to partner with such an innovative and quality-driven company,” Scott Mirkin, the president of ESM Productions and executive producer for the event, said in a press release. “With TIDAL’s high fidelity streaming and integration capabilities, which far surpasses all other livestreaming platforms, ESM Productions is very excited to have TIDAL bring the spectacular events of The World Meeting of Families, Festival of Families and the Papal Masses to the world.”
Juanes spoke to EW about the performance and said he and his band had been rehearsing in Miami all week. “We’re all very emotional and excited about it.” His three-song set will include the hit singles “A Dios Le Pido,” “Odio por Amor,” and an still-untitled song he says will address the increasing violence in his native country, Colombia.
The streaming feed will run from 9:30 a.m. ET until 9:30 p.m. ET on Saturday, including the main program which begins at 7 p.m. ET. The events broadcast will include the Pope’s arrival at the Philadelphia airport, mass at the Cathedral Basilica of Saints Peter and Paul, a program on the city’s Independence Mall, and the Festival of Families programming. Performers slated for those events include Jim Gaffigan, the Fray, the Philly Pops Ensemble, and the Philadelphia Orchestra. TIDAL will also stream a papal parade, Sunday mass, and the Pope’s departure on Sunday evening beginning at 4 p.m. ET.
TIDAL subscribers and non-subscribes can tune in to TIDAL.com/WMOF to stream the events.