'Blindspot' premiere bares ratings fruit
But 'Minority Report' debut bombs ...
Great, next season every new show is probably going to open with a naked woman.
NBC’s mystery thriller Blindspot launched big in the ratings Monday night coming off a strong lead-in from The Voice.
Blindspot had 10.6 million viewers and a 3.1 rating among adults 18–49, easily beating all of its 10 p.m. rivals. From the moment Blindspot was announced in May, the crime drama had arguably the grabbiest ad campaign of any original freshman title with its marketing campaign built around star Jaimie Alexander crawling tattooed, nude and disoriented out of a duffel bag left in Times Square. Blindspot was down slightly from The Blacklist in this slot last year, but up from NBC’s short-lived State of Affairs. (Here’s EW’s review).
But the return of Fox’s Gotham (4.5 million, 1.6 rating) and the series premiere of new sci-fi show Minority Report (3.1 million, 1.1 rating) both disappointed in the Nielsens. Gotham was down a steep 51 percent from last year’s premiere.
In fact, the Steven Spielberg-produced Minority Report — a TV sequel to the director’s 2002 film — outright bombed, ranking as the night’s lowest-rated show on a major broadcast network in the demo despite being a heavily promoted premiere. Clearly, the PreCogs didn’t see this coming, but Report was cited in EW’s story a few weeks ago as a title in trouble based on networks’ secret tracking polls (while we predicted Blindspot would open strong). (Here’s EW’s Minority Report review).
A third series premiere last night was CBS’ promising comedy Life in Pieces (11.5 million, 2.7) Though the show was tracking poorly in viewer awareness, the comedy had a huge lead-in from CBS’ The Big Bang Theory (17. million, 4.5) — which was down about 18 percent from last season’s opener yet still easily led the night. CBS might have hoped for a bigger boost for Life in Pieces, yet any network would be glad to have this rating for a new comedy.
Returning show rundown: CBS: Scorpion (2.2) decent, though down 31 percent. NCIS: LA (1.2) hit a series low. NBC’s The Voice (3.5) down 10 percent from last fall, which is quite a modest dip nowadays. ABC’s early ratings are not accurate yet due to football pre-emption, but Castle (1.2) is looking like a series low.