By Ian Goldstein
Updated September 18, 2015 at 12:43 PM EDT
Credit: CBS

Stephen Colbert wants you to know he’s more than just a celebrity — he’s a brand. And like the myriad other celebrities who realized they could sell their brands for a high price, the host launched his own lifestyle brand on The Late Show Thursday night.

“If you’re like me, and I am, you’re a unique individual who wants to be just like Stephen Colbert,” Colbert said.

Colbert introduced Covetton House, a company that combines “classic Southern living, the breezy charm of the English countryside, and whatever they had leftover at the prop warehouse.”

Covetton House was created for the consumer, selling an $895 handheld bison wallet, made by an actual bison. And a one-of-a-kind sofa “lovingly reclaimed from an artisanal curb in Brooklyn.”

Watch the clip above to see Colbert frolic in the countryside as he sells you a hand-touched suede coaster for $175.

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