Forget his latest novel, Purity, and pick up Jonathan Franzen’s latest essay at Chipotle. That’s right, the burrito chain.
Franzen is one of 11 new writers to take part in Chipotle’s Cultivating Thought series, started by novelist Jonathan Safran Foer. The project puts short, illustrated essays and prose on Chipotle’s bags and cups, designed to give customers something to read while they eat. Other authors who have participated so far include Toni Morrison and Malcolm Gladwell.
The other new authors besides Franzen are M.T. Anderson, Anthony Doerr, Stephen J. Dubner, Laura Esquivel, Laura Hillenbrand, Sue Monk Kidd, Lois Lowry, Tom Perrotta, Mary Roach, and Colson Whitehead.
In an interview with Cultivating Thought, Franzen said he lent his words to Chipotle because he loves the company. “Chipotle store credit was a decisive factor,” he said. “Chipotle is my go-to fast food restaurant. I also admire its wish to be a good corporate citizen.”
When describing his two-minute read, Franzen said, “I dislike the phrase ‘pet peeve,’ both the pet part and the peeve part, but it’s a good description of how I feel about traffic signage. I’d been looking for a venue in which to vent my little peeve.”
His whole essay, “Two-Minute Driving Lesson,” can be found at CultivatingThought.com, and the first bit is excerpted below.
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