Last year, Matthew McConaughey captured our televisions with both his True Detective performance and those suave Lincoln Motors commercials. In an aim to recapture McConaughey’s magic, the company is debuting a new set of commercials directed by Gus Van Sant, which will air this weekend during ABC’s Sunday Night Football.
Promoting Lincoln’s new MKX crossover SUV, the three ads — Welcome, Arrival, and Winning Hand — showcase the actor’s aura with an addition of smooth jazz and sleek style, and also combine to tell a story: this time, a tale of McConaughey getting ready for a game of poker.
Let’s hope that the 30-second ads fare better than the last feature Van Sant directed with McConaughey, Sea of Trees, which didn’t exactly receive the best reception at Cannes.
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