September 09, 2015 at 09:56 PM EDT

Connie Britton has finally revealed the secret behind why her hair always looks so good: feminism.

“When used regularly, feminism has been known to produce amazing results,” Britton says in the faux shampoo commercial, a video from the Representation Project. “Feminism is meant to be used on a daily basis and works best when shared.” 

The Representation Project is the organization behind the #AskHerMore campaign, which encourages red carpet reporters to ask female celebrities about their accomplishments rather than what their wearing. The Britton video — written by her Nashville costar Laura Benanti — follows a similar theme: “Feminism, it’s not what’s on my head,” Britton says. “It’s what’s in it.”

Watch above.

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