VMAs ratings drop with Miley Cyrus
Miley Cyrus can’t stop the VMAs ratings drops.
The pop singer got MTV some headlines (and some subsequent outrage for her breast-baring stunt) as the 2015 VMAs host, but what the about the numbers?
According to MTV, Sunday night’s telecast of the Video Music Awards delivered 9.8 million viewers across 10 Viacom-owned networks.
Despite that, viewership fell 5 percent from 2014. And that’s after the dipped last year too — in 2014, the show slipped 18 percent from 2013.
MTV points out that in terms of social media engagement, Sunday night’s VMAs was the most-tweeted program of the year aside from Super Bowl. The event generated an incredible 21.4 million tweets.
The biggest Twitter moment? Kayne West “announcing” his run for president in 2020 during his acceptance speech for the Video Vanguard Award.
The network also points out that online viewership of the awards is growing, with streaming of the show up 155 percent from last year.
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