'Scandal', 'Walking Dead' fans most loyal on Twitter
The Olivia Pope effect is real: Gladiators own Twitter.
Nielsen Social released a new study Monday that examined which shows from last season (Sept. 1, 2014 — May 31, 2015) have the highest proportion of loyal Twitter users, defined by people who tweet about three or more episodes.
Twenty-four percent of Scandal fans tweeted about the show multiple times during last season. The Walking Dead pulled up in second place at 23 percent, while Fox’s freshman hit Empire popped up at 22 percent and third place. Another ShondaLand product, How to Get Away With Murder, came in fourth.
Head to Nielsen to get their full breakdown of the study, including at what point of the season people tweet most frequently.
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