Back in June, Jimmy Iovine — Beats co-founder, Interscope Records co-founder, and now, the leader of Apple Music — chose the Weeknd as the musical guest at Apple’s annual developer’s conference. The musician performed “Can’t Feel My Face,” a new track that hadn’t quite hit the mainstream yet. Then the next week, that song charted at No. 24 on Billboard’s Hot 100.
Iovine revealed his reasoning for bringing The Weeknd instead of a big-name star like Taylor Swift or Pharrell Williams to WWDC in a new feature for Wired. “Apple Music is about getting things early and pushing them out,” Iovine said. “We picked the right song, we premiered the song, and now it’s going to be the biggest song of the summer.” And he was right: “Can’t Feel My Face” hit No. 1 spot on the Hot 100, and his other single “The Hills” hit the top five this week.
Read more about Iovine’s musical instincts and Apple Music over at Wired.