By Ariana Bacle
Updated July 31, 2015 at 06:40 PM EDT
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Clear eyes, full hearts — don’t text?

Kyle Chandler reprises his role as Friday Night Lights‘ Coach Taylor in a new PSA for Alamo Drafthouse Cinema, where he attempts to give a motivational speech only to be interrupted by sounds of text tones, phones ringing, and camera clicks.

“Turn your goddamn cell phones off,” a peeved Taylor finally orders after the technology-obsessed crowd ignores his previous pleas to put down their phones. Watch the full PSA above.

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Friday Night Lights (Novel)

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