Warner Bros. and LeBron James are officially playing on the same team.
The studio announced Wednesday that the NBA megastar and his production company, SpringHill Entertainment, reached a deal “in an unprecedented agreement spanning all areas of content creation.” It encompasses plans to develop projects in television, film, and online content with James, fresh off his performance in Trainwreck.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” Warner Bros. chairman and CEO Kevin Tsujihara said in a statement. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere.”
“Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to ‘Uninterrupted’ and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy,” James added. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
What’s not mentioned is how much — if any — on-screen work James will have with this deal. “Uninterrupted” is a video service on Bleacher Report — a sister company of Warner Bros. — that allows athletes direct access to talk to fans, while Survivor’s Remorse is a scripted basketball comedy on Starz. James made his film debut with the Amy Schumer and Judd Apatow production that garnered effusive reviews from the pair.
If there is a lane for James to hit the big screen again, a Capital New York reporter floated an event that could potentially tie into Wednesday’s announcement.