Dynamite Entertainment announced today that it will team up with Atari, Inc. in a collaboration that will include securing the rights to a retrospective hardcover book comprised of photos and concept artwork, as well as behind-the-scenes information and interviews with those involved in Atari’s history. The collaboration allows the company to publish original graphic novels and comics based on popular Atari properties such as Asteroids, Centipede, Missile Command, Crystal Castles and Tempest. In addition, Dynamite plans to re-print existing material such as the 1980s’ Atari Force comics.
“We are excited to be teaming up with Dynamite Entertainment to bring a modern twist to a classic series of comics and table top books that are rich with historic art,” Fred Chesnais, Chief Executive Officer of Atari said in a statement. “Atari’s roots in the comic book world and iconic art is a collector and video game enthusiast’s dream. Our partnership is a fun way to expose our brand to a new generation and resonate with our long-time fans.”
“Atari is a touchstone for so many people,” added Dynamite Director of Business Development Rich Young. “Their games and game system exposed a lot of folks to video games for the first time … and frankly, got them hooked! I have fond memories of playing games on the 2600 with friends growing up, and am quite happy that we have a chance to work with Atari on this publishing program.”
Originally founded in 1972, Atari was the pioneer of video consoles and arcade games, and helped pave the way for the entertainment gaming industry throughout the next decade. Dynamite’s products will be available through comic book stores and digital platforms such as Comixology and Dynamite Digital.