'Each generation has had a group to grow with them, and I want that for this next generation'
Kelly Rowland’s using her Destiny’s Child past to try and find the next “smash” girl group.
“I think each generation should be better than the last, and I really want to put together a group: I feel there’s one just out there waiting to be discovered, and I want to be the one to do it,” the singer told EW Saturday at her Samsung Galaxy Experience talk at the Essence Festival in New Orleans.
“There were the Supremes, there was En Vogue there was Destiny’s Child — each generation has had a group to grow with them, and I want that for this next generation,” the “When Love Takes Over” star added.
So, she and choreographer-director Frank Gatson (who groomed Destiny’s Child and currently serves as Beyoncé’s creative director) are sharing their search on BET’s Chasing Destiny, due later this year.
Rowland recalls her Destiny’s Child days with Beyoncé and Michele Williams fondly, noting it’s one of the reasons she’s launching this latest endeavor as mentor.
“We were traveling together, doing interviews together. Everything that we did, we did it as a team,” she adds. “I was having this amazing experience with my best friends, you know what I mean? That’s what was amazing about it.”
As for what advice she plans to impart on the budding artists she’s working with?
“Each group member should be confident, aware of how great they are as individuals, in order to know what you bring to a group — because then you won’t be insecure,” adds Rowland. “I think when you know what you bring to the table, it makes you that much more secure as a group member. And you have to have a team-player mentality and know that you’re there to be a team: This is not about a solo star. I said that at the beginning because I don’t want that. I don’t want that sh-t! I want somebody who’s gonna be in it for the group because you’re only as strong as your weakest link.