Apple Music announced at WWDC 2015
Apple made a huge announcement for the music industry at WWDC 2015 on Monday, and introduced its new streaming service, Apple Music. “Today we’re announcing the Apple Music, the next chapter in music,” Apple CEO Tim Cook said at the conference. The service will arrive later this month.
Legendary music producer Jimmy Iovine introduced Apple Music and explained it as a music-purchasing app, a streaming app, a social network, and a radio station called Beats1, which will be run by former BBC Radio One’s Zane Lowe, all rolled into one. “On Apple Music, all the ways you love music can live together,” Iovine said.
Starting June 30, users can sign up for a three-month free membership, after which Apple Music will cost $9.99 a month. A family plan for up to six family members will be available for $14.99 a month. It will be available on iPhone, iPad, iPod touch, Mac, and PC. Apple Music is expected to come to Apple TV and Android phones in the fall.
Iovine also spoke about the intersection between music and technology, and explained the app. “Technology and art can work together, at least at Apple,” he said. “In 2015, the music industry is a fragmented mess. If you want to follow artists, there’s more confusion for that. Can we build a bigger and better ecosystem, with the elegance and simplicity that only Apple can do? I’m going to introduce you to Apple Music.”
Apple’s promo video for Apple music
Rapper Drake joined the presentation to explain how the service will benefit musicians by trying to give artists a direct link to fans through a feature called Connect. He said it “simplifies everything for the modern musician like myself and for the modern music consumer.”
Apple Music will also have a My Music section, which will provide users “For You” recommendations. Apple Senior Vice President Eddy Cue explained that the feature will be directed by actual pople, not just an algorithm. He also showed a demonstration of the app, featuring a new user interface.
“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” Cue said in a statement.
Watch the Apple Music demo: