The Walking Dead is Twitter's biggest show
There’s not much Twitter users love more than spending 140 characters on zombies and Norman Reedus.
In a report released by Nielsen Social, the company revealed the most talked about shows and specials this television season from Sept. 2014 through May 24, 2015. The series premiere of the AMC drama ranked as the top series premiere on Twitter, with 1.3 million tweets reaching 7.4 million people on Twitter.
Fox’s Empire soared on social media as the surprise hit of the season. Nearly 17 million viewers tuned into the season finale on March 18, making it the most watched freshman-season conclusion since Grey’s Anatomy in 2005. The finale was also the most tweeted about series episode of television, with 2.4 million tweets reaching 5.9 million people.
Saturday Night Live set a record for top series episode with its SNL 40th anniversary special, with 1.3 million tweets reaching 16.1 million people. Tina Fey nailed it during the Weekend Update when she said, “Viewers of Saturday Night Live span several generations. From the Baby boomers to Generation X to whatever you call the little dummies who are live-tweeting this right now instead of watching it.”
The biggest sporting event of the year, Super Bowl XLIX, garnered a total of 25.1 million tweets reaching 16.1 million people, while this year’s Grammy Awards ranked as the top special event with 13.4 million tweets reaching 13.3 million people. The Bachelor was the series with the highest number of impressions, averaging 32 million impressions per episode, airing from January to March.
According to the report, the top television series on Twitter this season were The Walking Dead (average of 4.3 million Twitter TV audience members, 480,000 tweets per episode), The Bachelor (3.6 million, 156,000 tweets), Game of Thrones (2.8 million, 107,000 tweets), American Horror Story (2.8 million, 239,000 tweets), and Empire (2.6 million, 627,000 tweets).