It’s a video parody over 20 years in the making.
Way back in 1993, the Got Milk? advertising campaign launched with a minute-long TV spot that’s now something of a classic. (Entertainment Weekly even named it the 11th best commercial of all time in a 1997 list.) The original spot—directed by Michael Bay!—featured a radio-listening history fanatic whose mouth was so stuffed with peanut butter that he couldn’t articulate the answer to an on-air contest question: Who shot Alexander Hamilton? With no milk to wash down the peanut butter, he missed out on the right answer—and $10,000.
Now the team behind the upcoming Broadway musical Hamilton has taken a stab at recreating the ad that made “Got Milk?” a household phrase during the ‘90s.
As anyone who caught Hamilton in its box office-busting Off Broadway run earlier this year knows, Lin-Manuel Miranda’s theatrical explosion of rap and history chronicles the Founding Father’s feud with Aaron Burr. Leslie Odom Jr. (Smash) plays the infrequently chatty, frequently smiling politician—and in anticipation of Hamilton’s Broadway opening this August, Odom took up Burr’s mantle once again to pay tribute to the fallen former vice president.
Watch Odom’s (mostly) shot-for-shot reenactment of the commercial here:
And the original here:
Hamilton begins previews on Broadway at the Richard Rodgers Theatre on July 13.