Spotify partners with Starbucks: Baristas will be store DJs
Spotify and Starbucks have just announced a multi-year partnership in which Starbucks baristas will create Spotify playlists for coffeehouse soundtracks, and “My Starbucks Rewards” members will be able to “influence in-store playlists” and “earn ‘Stars as Currency.'” MSR members will also have special access to Starbucks music on Spotify.
In the first step of this partnership, 150,000 Starbucks employees in the U.S. will get a Spotify Premium subscription (followed shortly by employees in Canada and the U.K.). Then, starting this fall, employees will use Spotify to create in-store playlists.
“For over 40 years, music has played a vital role in Starbucks Third Place experience—inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture,” said Howard Schultz, chairman and CEO of Starbucks, in a release. “And we are delighted and honored to bring Spotify directly to our customers. Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”
The most important takeaway from this: If you want a free Spotify Premium membership, go get a job at Starbucks.