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Saturday Night Live announcer and former cast member Darrell Hammond will appear as Colonel Sanders in an upcoming series of ads for Kentucky Fried Chicken, People reports.

“Because [Col. Sanders] is no longer with us, we needed to find the greatest impersonator of our generation,” Kevin Hochman, CMO of KFC tells the magazine. “Darrell has mastered the cadence, tone and mannerisms of other celebrated figures … so, who better to play one of America’s dearest icons than [him].”

Hammond impersonated Donald Trump, Jay Leno, Dick Cheney and Bill Clinton during his time on SNL from 1995-2011, and frequently joined the Weekend Update desk as presidential candidate John McCain during the 2008 election. Since his time on the sketch comedy show, Hammond took on the role of Brick Street in the Are We There Yet? television series and appeared in Scary Movie 5. In addition to his announcing duties, Hammond has recently appeared on SNL again as Clinton.

As for his newest role, Hammond highly anticipates the payoff. “It’s an honor to bring to life such an iconic figure,” he tells People, “and it doesn’t hurt that KFC is paying me in chicken (which, at the time sounded like a good idea, because I was very hungry that day).”

See Hammond rock gray hair and a bow tie as Colonel Sanders over at People.