Credit: Justina Mintz/AMC

A famous 1971 Coca-Cola ad occupies the last minute of AMC’s Mad Men series finale—but the network didn’t pay anything to use it. “No money exchanged hands,” a Coca-Cola spokesperson told People.

“We’ve had limited awareness around the brand’s role in the series’ final episodes, and what a rich story they decided to tell,” the spokesperson said.

The episode ends with Don Draper humming “om” before the scene cuts to the famous “I’d Like to Buy the World a Coke” commercial. The implication is that Draper thought up the idea for the ad and went on to create it. (In reality, a McCann Erickson creative director named Bill Backer was responsible for the famous commercial.)

Read what else Coca-Cola had to say about the company’s place in the final episodes over at the People website.

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