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Meet Thom Yorke. He’s the leader of a band you might have heard of called Radiohead. They’re moderately successful, and critics kind of like them. It’s been four years since their last release, The King of Limbs, and despite side projects keeping Yorke busy, apparently he needed to do more for the world. Like lend a picture of his face to the cover of an Iranian book.

Not making this up. Here’s proof:

The title of it translates to Marital and Sexual Problems in Men, via BuzzFeed (sadly not Tehran Up My Heart, another wildly appropriate title for a sex-and-relationships book with a musician on its cover). There’s no explanation given as to why Yorke was used.

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