This morning, Instagram founder and CEO Kevin Systrom announced the launch of a new account—@music—that’s “dedicated to exploring music around the globe, from those who create it to the community around it.” The account will feature everything from artists to album illustrators to instrument-makers, and also plans to introduce followers to up-and-coming artists. “For the past four years, we have become the home for artists big and small,” Systrom writes, “a place where people across the musical spectrum come to share stories, reveal their creativity, and connect directly with fans.”

According to BuzzFeed, Instagram says that 25 percent of its most popular accounts belong to musicians—including some singer called Beyoncé (the most-followed person on Instagram) and a famous cat lady named Taylor Swift. The first post on @music, aside from the announcement, is this photo from The Roots’ drummer and occasional music journalist Questlove, the music industry’s unofficial ambassador to the rest of the world.