Cereal box prizes are about to make a comeback. General Mills is teaming up with Simon & Schuster and digital content provider BookShout to give away eBooks through unique codes distributed on 8.4 million boxes of Cheerios. The promotion is part of the “Cheer on Reading” program, which looks to encourage youngsters to read by giving families access to children’s eBooks. [Adweek]

If that isn’t a sign of the times, BuzzFeed has revealed the cover of Salman Rushdie’s latest novel, Two Years Eight Months and Twenty-Eight via Twitter. Described as being inspired by the “wonder tales” of the East, the cover looks more along the lines of something written by John Green. [Buzzfeed]

Just in time for the presidential primaries, Bluewater Productions will release a comic book based on conservative politician Rand Paul. Political Power: Rand Paul, isn’t exactly the Avengers—it’s a biography, after all—but it will include illustrated depictions of major political events in the Republican’s life. Bluewater previously issued graphic biographies on Chris Christie, Joe Biden, and Hillary Clinton, and have additional bios in the works for Marco Rubio, Jeb Bush, Elizabeth Warren and more. [Bluewater Productions]

Speaking of more, Random House will print one million copies of Dr. Seuss’ previously unpublished book What Pet Should I Get? The story follows a brother and sister who visit a pet store to find a new companion and, as always, hijinks ensue. It doesn’t ship until July but pre-orders have already pushed the book to No. 1 in the Children’s Books section on Amazon. [Adweek]

In honor of National Library Week, Pogona Creative and the Orange Public Library joined forces with Chapman University for a creative parody of “Uptown Funk” titled “Unread Book.” Spoiler alert: There’s a dancing Bilbo Baggins. [Shelf Awareness]