A digitized version of Selena is in the works
The life of beloved Tejano singer and burgeoning crossover star Selena was cut short 20 years ago in March, leaving much of the 23-year-old Mexican-American songstress’ vast potential unrealized. (To mark the occasion, EW recently looked back at our cover story from August 1995.) But her legacy lives on—and will continue with a new project dubbed Selena the One.
Acrovirt, LLC is developing “a new technology that embodies [Selena] digitally,” according to the company’s media representative, Abelardo Rodriguez. “The artist will be able to move and to sing not only her old songs, but new songs, too.”
Despite reports that this is going to be a hologram, Rodriguez claims it’s not: “That’s an older technology,” he told EW. “And this is a brand new technology.” According to the project’s website, this digitized version of Selena “will release new songs and videos, will collaborate with current hit artists, and aims to go on tour in 2018.”
Selena’s family is “right alongside with [them] developing everything,” Rodriguez says, and her sister, Suzette Quintanilla, dismisses the notion that the project will do her sister’s memory a disservice. “By no means is this something that’s creepy or weird,” she told Billboard. “We think it’s something amazing. A lot of the new fans that did not get to experience what Selena was about hopefully will be able to get a sense of her with this new technology that’s going to be coming out.”
An Indiegogo campaign seeking $500,000 to launch the project launches next Thursday.
Additional reporting by Ariana Bacle.