Kendrick Lamar breaks own streaming record with 'Butterfly'
Kendrick Lamar’s just-released album, The Blacker The Berry, has broken its own streaming record, The Fader reports.
On the day of its release, Monday, the album was streamed 9.6 million times. But on Tuesday, that number rose to a gargantuan 9.8 million.
Read EW‘s quick take on the album, which was released by surprise on Monday, a week earlier than expected.