By Megan Daley
February 19, 2015 at 10:26 PM EST

How do you get an Oscar nomination? You hire the Nominator, of course.

UCB’s Pocketwatch presents the man behind some of the decisions that got films such as American Sniper and Boyhood their Oscar nominations this year, and his “real” name is Alberto De Lorenzo.

The Nominator told Richard Linklater to actually film Boyhood over the course of 12 years, that Selma director Ava DuVernay should include Malcolm X, and was apparently the one who decided to include that now-infamous baby doll in American Sniper. A British period piece will also lock down any and all nominations, according to the Oscar guru. For all those “nom-nom” moments, the Nominator is on-hand.