'Fifty Shades of Grey' dominates weekend box office: $81.7M
Ffity Shades of Grey is the weekend’s dominant movie. It earned the number one spot at the box office over the three-day weekend with $81.7 million—over $45 million more than Kingsman: The Secret Service, which took the number two spot with $35.6 million.
Erotic drama Fifty Shades likely got some help from Valentine’s Day crowds, and a lot of help from fans of the book series who’ve been waiting to see Anastasia and Christian on the big screen. Those factors came together to help the film reach a few milestones: According to Rentrak, Fifty Shades had the second biggest Februrary debut ever (first place belongs to 2004’s The Passion of the Christ, which debuted with $83.9 million). And it takes the crown for biggest Valentine’s Day debut, beating out Valentine’s Day‘s $56.3 million in 2010.
As for Kingsman, the Matthew Vaughn-directed action movie is well on its way to outperforming predictions, which anticipated the film would make somewhere in the mid 30s over the four-day weekend. With Presidents Day tomorrow, Kingsman—and everything else in theaters—still has a whole day to bring in big numbers.
The SpongeBob Movie took the third spot, following in the exact footsteps of the previous SpongeBob film: That one dropped 44 percent between its first and second weekends in 2004, and this one also dropped 44 percent between its debut and second weekend.
American Sniper also continued its strong run, dropping just 29 percent between last weekend and this one. It beat out the Wachowskis’ Jupiter Ascending, which brought in $9.4 million—about 50 percent less than last weekend’s $18.4 million debut.
1. Fifty Shades of Grey — $81.7 million
2. Kingsman: The Secret Service — $35.6 million
3. The SpongeBob Movie: Sponge Out of Water — $30.5 million
4. American Sniper — $16.4 million
5. Jupiter Ascending — $9.4 million
Check back tomorrow for four-day totals.