By Jennifer Maas
January 29, 2015 at 12:00 PM EST
Steve Granitz/Getty Images

Persuading Michael Jackson to perform at the Super Bowl in 1993 wasn’t exactly easy for the NFL.

Back then the halftime of the game wasn’t “The Halftime Show” of today, but after spending a month getting nowhere with Jackson, the NFL’s Jim Steeg made one more play at the King of Pop that did the trick.

And Jackson went on to work “harder than anybody [who’s done the halftime show], before or since,” Steeg said.

Head over to Sports Illustrated to find out what finally made Jackson say “I’m in.”

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