By EW Staff
January 29, 2015 at 12:00 PM EST
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Discovery is ready to announce its annual Shark Week plans. And the cable channel is going bigger than ever for 2015.

First, the date: Shark Week will kick off this year on July 5 — earlier than ever before.

And Shark Week won’t just be a mere week. Discovery is calling 2015 the “Summer of the Shark,” with programming events in early July and also at the end of August. There will be no escape from the cable channel’s toothy eating machines.  

Discovery says this year — the 28th incarnation of the programming event — will mark the most themed hours in Shark Week history (the exact total hasn’t yet been determined — but it’s a lot). Expeditions will include the first Shark Week trip to Cuba, plus global locations that include New Zealand, South Africa, Taiwan and the Arctic, as well as numerous U.S. destinations. 

Shows will include new sequels to Shark Week favorites —  like the Great White-filed Air Jaws, and Great White Serial Killer featuring Jeff Kurr, Andy Casagrande and Brandon McMillan; and programming starring 10-year-old shark conservation activist Sean Lesniak (who helped get a law passed last year banning the possession and sale of shark fins in Massachusetts). 

The only thing you won’t see: A fake-shark specials like last year’s controversial Megalodon: The Monster Shark Lives, which Discovery’s new programming president has vowed to avoid in the future

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