Ariana Grande drafted to perform at halftime at the NBA All-Star Game
It’s been a minute since Ariana Grande has conquered a huge media event the way she has done with the VMAs and the Victoria’s Secret Fashion Show. But all that is about to change, as not only is she booked on the Grammys, but a week later she’ll take the stage at Madison Square Garden as the halftime entertainment at the NBA All-Star Game.
This year’s All-Star Game, the league’s 64th, takes place in Madison Square Garden on Sunday, Feb. 15, with the whole thing going down live in TNT at 8 p.m. It will be the main event of a weekend full of New York-based basketball-centric entertainment that includes the Celebrity Game on Friday, Feb. 13 at MSG and the All-Star Saturday Night events at the Barclays Center in Brooklyn.
Grande is no stranger to brushing up against the hoops world—last year, “Problem” was used to underscore a video package about the San Antonio Spurs on NBA Inside Stuff. She’s still hard at work promoting last year’s My Everything, one of the most complete and dominant pop albums of 2014. She’s already had three huge singles from that release (in addition to the aforementioned “Problem,” there was “Break Free” and “Love Me Harder”), and the next single is the David Guetta-assisted “One Last Time.” So while the rosters for the NBA All-Star Game won’t be unveiled until later today, the event already has at least one dominant superstar in its fold.