President Obama had his lowest viewership yet for his latest State of the Union address. In fact, this is the lowest viewership for a State of the Union speech in 15 years.
Nielsen says 31.7 million viewers tuned in Tuesday evening to watch the president announce his 2015 agenda. But that’s down 5 percent from last year, which in turn was down 12 percent from 2013. If you go back to Obama’s first address in 2009, the most recent speech represents a 40 percent drop. The last State of the Union that had a lower viewership was Bill Clinton’s final address in 2000.
The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks — ABC, Al Jazeera America, Azteca, CBS, CNN, Fox, Fox Business Network, Fox News Channel, Galavision, MSNBC, MundoFox and NBC — and tape-delayed on Univision.
On Twitter, 9.7 million saw one or more of the 2.6 million tweets sent in the U.S. about the address. Twitter activity spiked near the end of the telecast following Obama’s reference to the fact that he has no more campaigns to run, having “won both of them.”