Twitch announces new music service for broadcasters and musicians
Internet broadcasting is booming thanks to the popularity of services like Twitch. Initially gaining traction as a platform for gamers to broadcast live gameplay footage and commentary, Twitch has been aggressively expanding into other areas of popular entertainment—streaming live events, hosting movie nights, and now, reaching out into music.
On Thursday morning, the San Francisco-based company launched music.twitch.tv, a new service with a twofold purpose. First, and most notable, is the Twitch Music Library, a collection of globally cleared and royalty-free music for the service’s 1.5 million broadcasters to use on their video streams free of charge. At launch, the library includes over 500 songs from record labels like Mad Decent, OWSLA, Dim Mak, Monstercat, and Fools Gold. According to Twitch, the plan is that the library will continue to expand as the company cuts partnership deals with other labels and artists.
In addition to the Music Library, Twitch is launching a beta Music category for musicians “creating, performing, and presenting original songs.” If it’s successful, Twitch may soon follow in YouTube’s footsteps as being a place where musical talent is discovered and allowed to directly interact with fans.
And also play video games with them, probably.