Exclusive: Watch T-Pain's triumphant new video for 'Keep On'
T-Pain has had a crazy year. After cutting off his trademark dreadlocks in 2013, he spent 2014 giving his career a similarly extreme makeover, releasing a string of songs that were daring not only for the edgy electronic sounds they used but for the emotional vulnerability of his lyrics. Then, at the end of October, he performed one of NPR’s Tiny Desk Concert sans Auto-Tune that blew the Internet’s mind and an even bigger wave of attention his way.
His new single “Keep On” is an inspirational jam packed with solid advice on believing in yourself and dedicating yourself to your passions (and a bunch of EDM flourishes to boot). The video, stitched together from candid footage shot on tour and in T-Pain’s basement, offers a behind the scenes perspective on an exceptional artist’s comeback campaign.