HBO's standalone streaming service reportedly launching in April 2015
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HBO looks to be prepping its standalone streaming service to launch just as viewers are ready to return to Westeros.
According to an internal memo from HBO obtained by Fortune, HBO plans to debut its previously announced streaming service in April 2015, lining up with the premiere of Game of Thrones‘ fifth season.
The memo is said to be written by HBO’s Mark Thomas, senior vice president of technology program management, and Drew Angeloff, senior vice president of digital products. The memo also includes discussion of the technology behind this service, as well as HBO’s plans to use technology from MLB Advanced Media rather than than internal technology developments in a project code named Maui.
HBO announced back in October its plans to offer an HBO Go-style streaming service, one that does not require a cable subscription. HBO Go was originally launched in 2010, and has since only been available to HBO subscribers–and those who have friends with HBO subscriptions.
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“That is a large and growing opportunity that should no longer be left untapped,” HBO chairman and CEO Richard Plepler said at the time. “It is time to remove all barriers to those who want HBO. So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
HBO's epic fantasy drama based on George R.R. Martin's novel series A Song of Ice and Fire.